Design thinking as a start-up business planning strategy

This article discusses the peculiarities of startup success and influence design thinking, which is based on methodology solution with a focus human consumers, as end user product or service. The first necessary stage life cycle innovation. In order for innovation to be successful, thinking used, increases predictability success, speed market entry reduction investment risks in Actively working system support start-ups basis active activities, increasing volume innovative products, export high-tech products. Development projects widespread abroad. It was found that peculiarity these successful they bring high profits, well raise level economy their countries. stated it important study issue launch implementation startups through structures contribute development. Moreover, obvious most creating innovations, actively used by various world-renowned companies. formulates methodological model main characteristics success. this includes following steps: generalization “startup” concept, “design thinking” identification stages cycle, systematization key components successfully realized startups, analysis capabilities startup.